Advanced Analytics for Market and Usability Research
Available through: iMotions Global, Inc.
The Attention Tool stimulus presentation software from iMotions Global is used by market researchers and media usability designers. Attention Tool synchronizes remote & mobile eye-tracking, facial expression analysis, GSR sensors, surveys, and video-based measures all with the high definition EEG obtained with B-Alert headsets as well as the highly validated Cognitive State and Cognitive Workload Metrics.
The B-Alert wireless EEG system allows access to multiple data streams including raw EEG data and Cognitive and Emotional State Metrics. Using frequency band or event-related potential analyses, the validated Metrics measure emotion, memory, and attention synchronized with eye movements or pupillometry. The Automatic Decontamination algorithms ensure EEG data is usable when collected in real-world environments where subjects exhibit uninhibited, natural behavior.
Please inquire to find out more about the B-Alert integration with Attention Tool.