Tapping brainwaves to measure business sense

Empathy is not an emotion that’s often discussed in business school textbooks. But neuroscientist Chris Berka believes that, properly measured, it can make a management team far better and much more creative.

Berka came up with this conclusion after monitoring a group of MBA students as they worked on a case study at the ESADE business school in Barcelona, Spain. The prompt was a hypothetical situation where Levi Strauss & Co. found out that one of its best performing manufacturers had hired children to work the production line. But the kids in the factory came from poor families, so if Levi’s simply shuttered the business, the children would end up in prostitution or crime. The MBA students were tasked with finding a solution.

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