Advanced Analytics for Market and Usability Research
The B-Alert wireless EEG system allows access to multiple data streams including raw EEG data and Cognitive and Emotional State Metrics. Using frequency band or event-related potential analyses, the validated Metrics measure emotion, memory, and attention synchronized with eye movements or pupillometry. The Automatic Decontamination algorithms ensure EEG data is usable when collected in real-world environments where subjects exhibit uninhibited, natural behavior.

ERP - Event Related Potential
Neuromarketing Partners

The multimodal human behaviour research platform by iMotions synchronizes remote & mobile eye-tracking, facial expression analysis, GSR sensors, surveys, and video based measures all with EEG obtained with our B-Alert headsets as well as the highly validated Cognitive State and Cognitive Workload Metrics.

Neurons Inc is an applied science company that uses our B-Alert headsets to measure,understand and affect human decision making.