Neuromarketing

Mobile, scalable EEG systems are transforming the measurement of consumer responses to products, packaging, design, price and promotion with neural metrics proving more accurate than traditional survey responses in predicting purchasing decisions.

Overview

Market researchers require verifiable, accurate, and consistent biometric signals to ensure valid interpretation of their target audience’s responses. In addition to being mobile, ease-to-use, and comfortable for hours, B-Alert EEG technologies have an established track record for high quality, reliable signals. Combined with the suite of validated metrics and analysis tools, they provide a means for obtaining authentic insights into consumer decision making.

Advanced Analytics for Market and Usability Research

The B-Alert wireless EEG system allows access to multiple data streams including raw EEG data and Cognitive and Emotional State Metrics. Using frequency band or event-related potential analyses, the validated Metrics measure emotion, memory, and attention synchronized with eye movements or pupillometry. The Automatic Decontamination algorithms ensure EEG data is usable when collected in real-world environments where subjects exhibit uninhibited, natural behavior.
ERP - Event Related Potential

Neuromarketing Partners

Attention Tool by iMotions synchronizes remote & mobile eye-tracking, facial expression analysis, GSR sensors, surveys,and video based measures all with EEG obtained with our B-Alert headsets as well as the highly validated Cognitive State and Cognitive Workload Metrics.
Neurons Inc is an applied science company that uses our B-Alert headsets to measure,understand and affect human decision making.

Learn More

Ericsson Mobility Report: On the Pulse of the Networked Society.
Cerwall, P. (2016).
Aligning Brain Activity and Sketch in Multi-Modal CAD Interface.
Besharat, S., & Tarkesh, E. (2014). ASME 2014 International Design Engineering Technical Conference, 1–7.
Reducing Cognitive Workload During 3D Geometry Problem Solving with an App on iPad.
Bertolo, D., Dinet, J., & Vivian, R. (2014). Science and Information Conference, 896–900.
Consumers’ Cognitive Lock-in on Websites: Evidence from a Neurophysiological Study.
Sénécal, S. et al. (2015). Journal of Internet Commerce, 14, 277–293.
How Virtual Reality Facilitates Social Connection [Facebook for Business].
Neurons Inc. (2017). Facebook IQ. - B-Alert and VR
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